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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies Working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Case Studies Working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies Working</image:title>
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      <image:title>Case Studies Working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tobyskinner.com/keish-case-study</loc>
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    <lastmod>2025-08-01</lastmod>
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      <image:title>Keish Env Case Study</image:title>
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      <image:title>Keish Env Case Study</image:title>
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    <loc>https://www.tobyskinner.com/my-work-portfolio</loc>
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    <lastmod>2025-12-05</lastmod>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Portfolio - OOH campaign on NY Metro, SF Muni and BART (Copy)</image:title>
      <image:caption>OOH campaign on NY Metro, SF Muni and BART</image:caption>
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    <image:image>
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      <image:title>Portfolio - Ad banner on iTunes (Copy)</image:title>
      <image:caption>Ad banner on iTunes</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio - Print Ad in AdAge and AdWeek, 2011 (Copy)</image:title>
      <image:caption>Print Ad in AdAge and AdWeek, 2011</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510569-N3ZUNIQN36OWU3FDFMZK/IMG_1781.jpg</image:loc>
      <image:title>Portfolio - Groundhog Day Mailer, 2011 (Copy)</image:title>
      <image:caption>Groundhog Day Mailer, 2011 Direct Mail campaign sent to our large database of media buyers with punch out groundhogs having an office party. Recipients were encouraged to upload photographs to the Weather Underground Media Facebook Group.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Groundhog Day Mailer (Copy)</image:title>
      <image:caption>Groundhog Day Mailer Photos uploaded by media agencies to our Facebook page - showing the Groundhog Day office parties!</image:caption>
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    <image:image>
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      <image:title>Portfolio - WunderSprout Direct Mail Campaign (Copy)</image:title>
      <image:caption>WunderSprout Direct Mail Campaign Celebrating the start of Spring, we sent media buyers bio-degradable pots with seeds to grow plants at their desks.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - WunderSprout Campaign (Copy)</image:title>
      <image:caption>WunderSprout Campaign Photo uploaded by media buyer to our Facebook group after the WunderSprout campaign - notice the previous DM campaign (the groundhog) still on the desk!</image:caption>
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    <image:image>
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      <image:title>Portfolio - Groundhog Day 2012 DM Campaign (Copy)</image:title>
      <image:caption>Groundhog Day 2012 DM Campaign</image:caption>
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    <image:image>
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      <image:title>Portfolio - Groundhog Day 2012 DM Campaign (Copy)</image:title>
      <image:caption>Groundhog Day 2012 DM Campaign Winning photo uploaded to our Facebook page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510558-R0IIQ9OYW7GQC0UF57VC/IMG_1767.jpg</image:loc>
      <image:title>Portfolio - Branded hand cream for media buyers (Copy)</image:title>
      <image:caption>Branded hand cream for media buyers</image:caption>
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    <image:image>
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      <image:title>Portfolio - Back of branded handcream (Copy)</image:title>
      <image:caption>Back of branded handcream</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510553-OOKT52T3QEFV4AO8A0E4/IMG_1812.jpg</image:loc>
      <image:title>Portfolio - WunderSnow! (Copy)</image:title>
      <image:caption>WunderSnow! We sent out branded 'snow in a can' to media buyers because it was a particularly bad ski season due to a lack of actual snow.</image:caption>
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    <image:image>
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      <image:title>Portfolio - WunderSnow DM Campaign (Copy)</image:title>
      <image:caption>WunderSnow DM Campaign Winning photo uploaded to our Facebook Group</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio - iMedia Breakthrough Summit 2011 (Copy)</image:title>
      <image:caption>iMedia Breakthrough Summit 2011 Yours truly on stage at the Weather Underground sponsored party.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510440-QQBXU0A2A1VDC5UU97YC/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Autumn Equinox Party, NYC, 2012 (Copy)</image:title>
      <image:caption>Autumn Equinox Party, NYC, 2012</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Ice Cream Social Invitation, NYC, 2011 (Copy)</image:title>
      <image:caption>Ice Cream Social Invitation, NYC, 2011</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510476-W2TTK5YYIS5FGPJS05BD/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Ice Cream Sandwich Custom Labels (Copy)</image:title>
      <image:caption>Ice Cream Sandwich Custom Labels</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Ice Cream Social Boston, 2012 (Copy)</image:title>
      <image:caption>Ice Cream Social Boston, 2012</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - 'Fall in the City' party, NYC, September 2010 (Copy)</image:title>
      <image:caption>'Fall in the City' party, NYC, September 2010</image:caption>
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    <image:image>
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      <image:title>Portfolio - Spring Soiree, NYC, April 2014 (Copy)</image:title>
      <image:caption>Spring Soiree, NYC, April 2014</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510493-DF3SLGK1SVYWGWMHKFVK/image-asset.jpeg</image:loc>
      <image:title>Portfolio - iMedia Awards, Phoenix, 2012 (Copy)</image:title>
      <image:caption>iMedia Awards, Phoenix, 2012 Green screen production (yours truly in the groundhog suit)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Retro Weather Man mailer (Copy)</image:title>
      <image:caption>Retro Weather Man mailer To celebrate the launch of video on our site, we mailed "Retro Weather Man Kits" in a VHS style box. We asked recipients to use the kit to make their own retro tv weather reports for the chance to win a cash prize.</image:caption>
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      <image:title>Portfolio - Paid social static w/ product shot (Copy)</image:title>
      <image:caption>Paid social static w/ product shot</image:caption>
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    <image:image>
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      <image:title>Portfolio - Paid social static - New Year promo (Copy)</image:title>
      <image:caption>Paid social static - New Year promo</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508699-679J6650VMBQ3VCC711I/tsweb_CROP001+FB+1080x1080.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508738-OTVWURTA16R5XL7LJ2KW/tswebArtboard+Copy+34.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508716-0KY8KVDKVH1TYP7POIO3/tsweb_Screen+Shot+2022-05-10+at+7.07.16+AM.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508710-Z3TVL1O3OUEJMBFLPNCZ/tsweb_Screen+Shot+2022-05-10+at+7.08.15+AM.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508732-HJOKKPP0JLBA6LSXLM3R/tsweb_Screen+Shot+2022-05-10+at+7.08.33+AM.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508676-AKOCCYMHHZ8EM1DZM4G0/tsweb_ID_beanie_FB_story_Nov21.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508748-9U6E3CWQ0Q1B3NP19LF2/tsweb_Artboard+Copy+36.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508726-GH56FYP0Y0NYI5EKPZHT/tsweb_ID_redoffice_FB_feed_Nov21.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508721-4QS4KQ45IJJHELLTHIOG/tsweb_FOCUS001+FB+1080x1080+Copy+17.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508663-KZQZWXPO2VYZ13LWLVJ5/tsweb_linkedin-ad-mockup-1655398493.png</image:loc>
      <image:title>Portfolio - Linked in lead-gen ad (Copy)</image:title>
      <image:caption>Linked in lead-gen ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508682-9JCE3LNRLEZPA30CCZMD/tsweb_Dec%26Jan_upside+down+no+context+Copy.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508687-M2CIGUTJ5NF1HYJN5D5P/tsweb_300x600_ui_feed_paid_sb.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082495993-XXGK5RBV57TMDDQ06KYZ/experience_bu.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2025-08-01</lastmod>
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  <url>
    <loc>https://www.tobyskinner.com/new-page-42</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/new-home-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082496809-POFAG0QJA7XKIJZOIS43/hpb.png</image:loc>
      <image:title>New Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082496809-POFAG0QJA7XKIJZOIS43/hpb.png</image:loc>
      <image:title>New Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082503507-2HFSKUCVJ7J59C2J7VNG/Sun-outdoors-cover.jpg</image:loc>
      <image:title>Content Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082503517-TDFG5M92GQE83ET8YHU8/Marketing.JPG</image:loc>
      <image:title>Content Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082503526-Q7OU8CZA0XW7NXCKI0WP/unsplash-image-2FPjlAyMQTA.jpg</image:loc>
      <image:title>Content Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082503507-2HFSKUCVJ7J59C2J7VNG/Sun-outdoors-cover.jpg</image:loc>
      <image:title>Content Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082503517-TDFG5M92GQE83ET8YHU8/Marketing.JPG</image:loc>
      <image:title>Content Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082503526-Q7OU8CZA0XW7NXCKI0WP/unsplash-image-2FPjlAyMQTA.jpg</image:loc>
      <image:title>Content Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/homepage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082504290-QB8LFDYKWIF1EOYRUPGV/unsplash-image-QRKJwE6yfJo.jpg</image:loc>
      <image:title>Homepage</image:title>
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    <image:image>
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      <image:title>Homepage - BIG UP your brand and revenue</image:title>
      <image:caption>BIG UP YOUR BRAND AND REVENUE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082504302-5LBUD1E6R69F4JG25SUW/unsplash-image-376KN_ISplE.jpg</image:loc>
      <image:title>Homepage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082504306-ZCMKB896FSE8UQCU4B39/unsplash-image-g1Kr4Ozfoac.jpg</image:loc>
      <image:title>Homepage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082504309-JNUFNEANFTY14BHPNPJ2/Toby+Speaking.jpg</image:loc>
      <image:title>Homepage - What Makes Us Different</image:title>
      <image:caption>Big Up Consulting started as an idea to help startups and businesses “big up” their presence and profits. We are a collective of highly experienced marketing experts, providing strategic and entrepreneurial consulting for B2B and B2C companies across the globe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082504297-QK6C5P67MVZVRBD710VL/unsplash-image-QRKJwE6yfJo.jpg</image:loc>
      <image:title>Homepage - BIG UP your brand and revenue</image:title>
      <image:caption>BIG UP YOUR BRAND AND REVENUE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082504302-5LBUD1E6R69F4JG25SUW/unsplash-image-376KN_ISplE.jpg</image:loc>
      <image:title>Homepage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082504306-ZCMKB896FSE8UQCU4B39/unsplash-image-g1Kr4Ozfoac.jpg</image:loc>
      <image:title>Homepage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082504309-JNUFNEANFTY14BHPNPJ2/Toby+Speaking.jpg</image:loc>
      <image:title>Homepage - What Makes Us Different</image:title>
      <image:caption>Big Up Consulting started as an idea to help startups and businesses “big up” their presence and profits. We are a collective of highly experienced marketing experts, providing strategic and entrepreneurial consulting for B2B and B2C companies across the globe.</image:caption>
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  <url>
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    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500739-0EC8IS002W845STQLMWM/SL.png</image:loc>
      <image:title>Brand - Sideline Brand Development (Copy)</image:title>
      <image:caption>Sideline Brand Development</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500692-8DS33UGOY8U6MO4KTNI7/image-asset.jpeg</image:loc>
      <image:title>Brand - Brand Redesign Landing Page (Copy)</image:title>
      <image:caption>Brand Redesign Landing Page Landing page to present the new logo and visual brand - giving loyal users an overview of the process and the reasons forcing changes upon them! See the live page here.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500755-E3ETR4OIWE5A4JT6XZ2A/old_logo.jpg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500799-BZTHDCX7OUM1EHJT05U0/product_shots.jpg</image:loc>
      <image:title>Brand</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500779-CVDHPXRXL1UIJU6RB6YJ/rebrand_research.jpg</image:loc>
      <image:title>Brand</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500686-NXDEZQEKNSA989BSWE0Q/image-asset.jpeg</image:loc>
      <image:title>Brand - Brand Positioning &amp; Messaging (Copy)</image:title>
      <image:caption>Brand Positioning &amp; Messaging</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brand</image:title>
    </image:image>
    <image:image>
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      <image:title>Brand</image:title>
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    <image:image>
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      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500816-ZO3627VGDKMZLCZWPLLW/FinalClouds.jpg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500733-EYGWP7QHM92CDGJVP0FT/FinalWind.jpg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500679-S1UW1NZVN0CDJXFXXUQE/image-asset.jpeg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500773-ZW8P6Q7WDEPAE8JM6QW4/image-asset.jpeg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500804-G0M12R229YUPIQ9QDPLQ/image-asset.jpeg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500761-NFXEBZTV56Z25841YS4X/image-asset.jpeg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500822-FNCOPPMH9NQVLVTRFEHE/image-asset.jpeg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500828-TBCUFLLNV1SKKQQ2P0KK/IMG_1781.jpg</image:loc>
      <image:title>Brand</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500793-WPWXQJUZRIJKR6WATU12/image-asset.png</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500749-0NFCJGFJYCXGJVITOFQX/image-asset.jpeg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500767-OCJUK60W0DNXEU6CIXO4/image-asset.jpeg</image:loc>
      <image:title>Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500744-ZF9I7N0L5QCKEYBKDKJ7/image-asset.jpeg</image:loc>
      <image:title>Brand</image:title>
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    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508669-JJ2FFLEH3XTR7LMZ87OS/tsweb_WASH001+FB+1080x1080+Copy+7.png</image:loc>
      <image:title>Growth - Paid social static w/ product shot (Copy)</image:title>
      <image:caption>Paid social static w/ product shot</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508693-SW4514JRXLP568ZCAKE3/tsweb_CUTOUT002+FB+1080x1080.png</image:loc>
      <image:title>Growth</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508743-DQ0MDVBCVYYKCPRRQ0WK/image-asset.png</image:loc>
      <image:title>Growth - Paid social static - New Year promo (Copy)</image:title>
      <image:caption>Paid social static - New Year promo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508705-KU8WCN808KIRR4M9JBVR/tswebArtboard+Copy+45.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508699-679J6650VMBQ3VCC711I/tsweb_CROP001+FB+1080x1080.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508738-OTVWURTA16R5XL7LJ2KW/tswebArtboard+Copy+34.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508716-0KY8KVDKVH1TYP7POIO3/tsweb_Screen+Shot+2022-05-10+at+7.07.16+AM.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508710-Z3TVL1O3OUEJMBFLPNCZ/tsweb_Screen+Shot+2022-05-10+at+7.08.15+AM.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508732-HJOKKPP0JLBA6LSXLM3R/tsweb_Screen+Shot+2022-05-10+at+7.08.33+AM.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508676-AKOCCYMHHZ8EM1DZM4G0/tsweb_ID_beanie_FB_story_Nov21.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508748-9U6E3CWQ0Q1B3NP19LF2/tsweb_Artboard+Copy+36.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508726-GH56FYP0Y0NYI5EKPZHT/tsweb_ID_redoffice_FB_feed_Nov21.png</image:loc>
      <image:title>Growth</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508721-4QS4KQ45IJJHELLTHIOG/tsweb_FOCUS001+FB+1080x1080+Copy+17.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508663-KZQZWXPO2VYZ13LWLVJ5/tsweb_linkedin-ad-mockup-1655398493.png</image:loc>
      <image:title>Growth - Linked in lead-gen ad (Copy)</image:title>
      <image:caption>Linked in lead-gen ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508682-9JCE3LNRLEZPA30CCZMD/tsweb_Dec%26Jan_upside+down+no+context+Copy.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508687-M2CIGUTJ5NF1HYJN5D5P/tsweb_300x600_ui_feed_paid_sb.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082513095-X71A91NWHD2MFCDSTIBB/pocket+1200x1200-08.png</image:loc>
      <image:title>Growth - Sideline Instagram ad image (Copy)</image:title>
      <image:caption>Sideline Instagram ad image</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082513090-5NF4YF8EST5TCXGH1MJ8/FB+ads+iPhone_6.png</image:loc>
      <image:title>Growth - Facebook install ad (Copy)</image:title>
      <image:caption>Facebook install ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082513111-MTGC06D17DFOL96CF3RP/pocket+1200x1200-06.png</image:loc>
      <image:title>Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082513071-BL23BWQUKGQ9O7MK3QJD/image-asset.jpeg</image:loc>
      <image:title>Growth - Facebook Ad campaign (Copy)</image:title>
      <image:caption>Facebook Ad campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505120-SHO5AKIN5XWITS9WU4ZE/gig_icon.png</image:loc>
      <image:title>Growth - GIG Car Share</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505133-EJF99GSVSHDPEKKIATZU/icon.png</image:loc>
      <image:title>Growth - InstaSize</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505163-DWQVRDXJVWRIJXZRLVYR/Viber-4.2-for-iOS-app-icon-small.png</image:loc>
      <image:title>Growth - Viber Messenger</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505175-KNMTCW2D69F95L662FH9/app-icon.png</image:loc>
      <image:title>Growth - ShopChat</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505114-CC754HQTVTEK4I7FIVHU/twc.jpeg</image:loc>
      <image:title>Growth - The Weather Channel</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505145-VSUS3K8AV1B0BPD145RM/Screen+Shot+2018-08-24+at+10.47.06+AM.png</image:loc>
      <image:title>Growth - Weather Underground</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505152-IBBA9VS6ZEN2JC3DUGOW/wrad.jpeg</image:loc>
      <image:title>Growth - WunderRadio</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505181-24BE5FRRQKFUP3DLWVHN/Screen+Shot+2018-08-24+at+10.24.04+AM.png</image:loc>
      <image:title>Growth - Storm</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505139-637AHDC9IYZGHHWBNZ3S/radiu.jpeg</image:loc>
      <image:title>Growth - Radius</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505169-UVJW31PT5LMEX00RG7HE/textfree.jpg</image:loc>
      <image:title>Growth - Text Free</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505127-SDT83X7NGVDYJNUATD4E/pop.png</image:loc>
      <image:title>Growth - POP Messenger</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082505158-5B52KL3BIIP55LY399RV/SL.png</image:loc>
      <image:title>Growth - Sideline</image:title>
      <image:caption />
    </image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082517867-M5JD8JVZAKVOB6YSP4T6/IMG_1965.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082513111-MTGC06D17DFOL96CF3RP/pocket+1200x1200-06.png</image:loc>
    </image:image>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082507285-GFMX7DYGNPJ25356MBK7/Dupont.png</image:loc>
      <image:title>Content Stories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082507289-D62FJSERPWZ280A18QVV/Sun+Outdoors.PNG</image:loc>
      <image:title>Content Stories</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082507293-VMJRUSRRJ3FT7H3YNCP9/Sun+Outdoors+4.JPG</image:loc>
      <image:title>Content Stories</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082507285-GFMX7DYGNPJ25356MBK7/Dupont.png</image:loc>
      <image:title>Content Stories</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082507289-D62FJSERPWZ280A18QVV/Sun+Outdoors.PNG</image:loc>
      <image:title>Content Stories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082507293-VMJRUSRRJ3FT7H3YNCP9/Sun+Outdoors+4.JPG</image:loc>
      <image:title>Content Stories</image:title>
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  <url>
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      <image:title>HoneyBook Case Study - Paid social static w/ product shot (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508693-SW4514JRXLP568ZCAKE3/tsweb_CUTOUT002+FB+1080x1080.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508743-DQ0MDVBCVYYKCPRRQ0WK/image-asset.png</image:loc>
      <image:title>HoneyBook Case Study - Paid social static - New Year promo (Copy)</image:title>
      <image:caption>Paid social static - New Year promo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508705-KU8WCN808KIRR4M9JBVR/tswebArtboard+Copy+45.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508699-679J6650VMBQ3VCC711I/tsweb_CROP001+FB+1080x1080.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508738-OTVWURTA16R5XL7LJ2KW/tswebArtboard+Copy+34.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508716-0KY8KVDKVH1TYP7POIO3/tsweb_Screen+Shot+2022-05-10+at+7.07.16+AM.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508710-Z3TVL1O3OUEJMBFLPNCZ/tsweb_Screen+Shot+2022-05-10+at+7.08.15+AM.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508732-HJOKKPP0JLBA6LSXLM3R/tsweb_Screen+Shot+2022-05-10+at+7.08.33+AM.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508676-AKOCCYMHHZ8EM1DZM4G0/tsweb_ID_beanie_FB_story_Nov21.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508748-9U6E3CWQ0Q1B3NP19LF2/tsweb_Artboard+Copy+36.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508726-GH56FYP0Y0NYI5EKPZHT/tsweb_ID_redoffice_FB_feed_Nov21.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508721-4QS4KQ45IJJHELLTHIOG/tsweb_FOCUS001+FB+1080x1080+Copy+17.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
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      <image:title>HoneyBook Case Study - Linked in lead-gen ad (Copy)</image:title>
      <image:caption>Linked in lead-gen ad</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508682-9JCE3LNRLEZPA30CCZMD/tsweb_Dec%26Jan_upside+down+no+context+Copy.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508687-M2CIGUTJ5NF1HYJN5D5P/tsweb_300x600_ui_feed_paid_sb.png</image:loc>
      <image:title>HoneyBook Case Study</image:title>
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  <url>
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    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514850-U9XHKWWL9NBF1Q0AW8KT/DALL%C2%B7E+2025-02-10+18.56.32+-+A+simple+and+minimalist+icon+representing+growth+marketing%2C+without+text%2C+using+a+different+variation+of+colors.+The+design+should+still+feature+a+cle.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514854-6N78NKZ4LLDC1TRWUFYV/DALL%C2%B7E+2025-02-11+12.49.11+-+A+minimalist+icon+representing+brand+development+and+positioning%2C+using+the+same+style+and+colors+as+previous+icons.+The+design+should+feature+a+simpl.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514856-XAZBT8ZTRBHZSIMO8TVV/DALL%C2%B7E+2025-02-10+18.56.35+-+A+minimalist+icon+representing+paid+media+advertising+in+the+same+style+and+colors+as+the+previous+growth+marketing+icon.+The+design+features+a+bold%2C+.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514859-FZVE6G5FYXDQFEJVZQ2O/DALL%C2%B7E+2025-02-11+12.47.23+-+A+minimalist+icon+representing+product+marketing+and+GTM+%28Go-To-Market%29+strategy%2C+using+the+same+style+and+colors+as+the+previous+icons.+The+design+sh.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514862-6X90GDYNPN3FE9ZFLVDJ/A_minimalist_icon_representing_digital_ad_design_resized.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514865-VXC0T91ZCNRBTJOZTF2R/DALL%C2%B7E+2025-02-11+12.50.17+-+A+minimalist+icon+representing+brand+development+and+positioning%2C+using+the+same+style+and+colors+as+previous+icons.+The+design+should+feature+a+simpl.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514850-U9XHKWWL9NBF1Q0AW8KT/DALL%C2%B7E+2025-02-10+18.56.32+-+A+simple+and+minimalist+icon+representing+growth+marketing%2C+without+text%2C+using+a+different+variation+of+colors.+The+design+should+still+feature+a+cle.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514854-6N78NKZ4LLDC1TRWUFYV/DALL%C2%B7E+2025-02-11+12.49.11+-+A+minimalist+icon+representing+brand+development+and+positioning%2C+using+the+same+style+and+colors+as+previous+icons.+The+design+should+feature+a+simpl.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514856-XAZBT8ZTRBHZSIMO8TVV/DALL%C2%B7E+2025-02-10+18.56.35+-+A+minimalist+icon+representing+paid+media+advertising+in+the+same+style+and+colors+as+the+previous+growth+marketing+icon.+The+design+features+a+bold%2C+.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514859-FZVE6G5FYXDQFEJVZQ2O/DALL%C2%B7E+2025-02-11+12.47.23+-+A+minimalist+icon+representing+product+marketing+and+GTM+%28Go-To-Market%29+strategy%2C+using+the+same+style+and+colors+as+the+previous+icons.+The+design+sh.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514862-6X90GDYNPN3FE9ZFLVDJ/A_minimalist_icon_representing_digital_ad_design_resized.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082514865-VXC0T91ZCNRBTJOZTF2R/DALL%C2%B7E+2025-02-11+12.50.17+-+A+minimalist+icon+representing+brand+development+and+positioning%2C+using+the+same+style+and+colors+as+previous+icons.+The+design+should+feature+a+simpl.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082515693-3SXGF3VANJ8XHZ86752L/image-asset.jpeg</image:loc>
      <image:title>New Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082515695-TP9R435NZGBNGIAZZ9E0/pocket+1200x1200-08.png</image:loc>
      <image:title>New Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082515699-NMT67OJYQ9JFIOXXMS1Y/LOGO_color_iRest_Institute+copy.jpg</image:loc>
      <image:title>New Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082515702-HSDKA7BIEE4D45NYS6W6/download+%283%29.png</image:loc>
      <image:title>New Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082515693-3SXGF3VANJ8XHZ86752L/image-asset.jpeg</image:loc>
      <image:title>New Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082515695-TP9R435NZGBNGIAZZ9E0/pocket+1200x1200-08.png</image:loc>
      <image:title>New Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082515699-NMT67OJYQ9JFIOXXMS1Y/LOGO_color_iRest_Institute+copy.jpg</image:loc>
      <image:title>New Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082515702-HSDKA7BIEE4D45NYS6W6/download+%283%29.png</image:loc>
      <image:title>New Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/6a733473-39f2-4113-925e-9ec4e5ac728b/ChatGPT+Image+Feb+9%2C+2026%2C+01_22_59+PM.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082487228-UFRTCEACMCAXJW6GANVM/App-Store-Mockup_Revised-4-914x576.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082518886-EGQUOYKE8QI3BIRD630A/honeybook+%281%29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/4faecbb2-57bf-41d7-a138-18358aee37e4/modern-living-room-with-an-organic-coffee-table+%284%29.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082518896-F9M3ELE5B84S2IYRQZCS/ShopChat.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082518892-KK57AQWKDODPVE78FF0O/FB_1200x630%402x_v2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082518886-EGQUOYKE8QI3BIRD630A/honeybook+%281%29.jpg</image:loc>
      <image:title>Case Studies - HoneyBook</image:title>
      <image:caption>I guided HoneyBook, at that point a Series C FinTech startup, through a stage of aggressive user growth and to build an in-house user acquisition team. Initially working with a sole direct report, spending $200K a month, I grew the team to 14 people and efficiently scaled monthly spend to over $2 million. I worked closely with the CFO to stay focused on tactics and audience segments that ensured the best CAC / LTV ratios, helping increase revenue by 8x and securing Series D and Series E investment rounds within a year at a $2.4 Billion valuation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082518892-KK57AQWKDODPVE78FF0O/FB_1200x630%402x_v2.jpg</image:loc>
      <image:title>Case Studies - Sideline App</image:title>
      <image:caption>Toby was hired by Pinger (an established communications app developer) to launch a new app that gives users a 2nd phone number on their smartphone. He was responsible for the brand GTM strategy, including the name, brand identity, App store launch, website development, messaging, and pricing strategy. He worked with a media agency to execute a multi-channel media strategy, including TV, Radio, OOH, Paid Social, YouTube and Search. Sideline reached over 1M downloads within 3 months, propelling it into the top 20 free business apps in the Apple App Store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082518896-F9M3ELE5B84S2IYRQZCS/ShopChat.jpg</image:loc>
      <image:title>Case Studies - ShopChat</image:title>
      <image:caption>ShopChat hired us to advise them on a Growth Strategy to move into an aggressive growth stage with the launch of paid install campaigns, as well as optimizing the App Store assets to drive more organic downloads. Prior to launching any campaigns, we worked with the developers to set up the necessary measurement tools to track performance and optimize campaigns. 5 months after launching, ShopChat was acquired by messaging giant, Viber.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/services-growth-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082523644-1YZ51YNZOEFPJBSI5M06/toby_portrait+%281%29.jpg</image:loc>
      <image:title>About Us Old - Toby Skinner</image:title>
      <image:caption>Co-founder of Big Up Consulting Toby Skinner has helped launch and grow brands in the SaaS, Fintech, D2C, e-Commerce, Climate Tech and Healthcare industries for more than 22 years. Working from pre-launch to pre-IPO, Toby has helped numerous startups and businesses exceed their marketing and growth goals, always with a laser focus on revenue optimization and growth. He is also a respected speaker and contributor on several podcasts and panels on topics such as crypto marketing and AI enablement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082523647-G6N197CYDE5CGQTVFG0K/unnamed+%284%29.jpg</image:loc>
      <image:title>About Us Old - Robin Leigh Kessler</image:title>
      <image:caption>Co-founder of Big Up Consulting Robin Leigh is a passionate content strategist, creator, writer, editor, and digital marketing expert. With 25+ years of marketing experience, she creates engaging and impactful strategies for businesses and brands across the digital universe. Robin’s superpowers include content development, writing, editorial leadership, UX strategy, SEO, product building, AI enablement, branding, and cross-team collaboration. From websites to articles, social media, books, and presentations, she tells the right story to make deeper connections with your audience. Robin Leigh is a curious content expert who weaves creativity, innovation, and bold ideas into compelling narratives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082523644-1YZ51YNZOEFPJBSI5M06/toby_portrait+%281%29.jpg</image:loc>
      <image:title>About Us Old - Toby Skinner</image:title>
      <image:caption>Co-founder of Big Up Consulting Toby Skinner has helped launch and grow brands in the SaaS, Fintech, D2C, e-Commerce, Climate Tech and Healthcare industries for more than 22 years. Working from pre-launch to pre-IPO, Toby has helped numerous startups and businesses exceed their marketing and growth goals, always with a laser focus on revenue optimization and growth. He is also a respected speaker and contributor on several podcasts and panels on topics such as crypto marketing and AI enablement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082523647-G6N197CYDE5CGQTVFG0K/unnamed+%284%29.jpg</image:loc>
      <image:title>About Us Old - Robin Leigh Kessler</image:title>
      <image:caption>Co-founder of Big Up Consulting Robin Leigh is a passionate content strategist, creator, writer, editor, and digital marketing expert. With 25+ years of marketing experience, she creates engaging and impactful strategies for businesses and brands across the digital universe. Robin’s superpowers include content development, writing, editorial leadership, UX strategy, SEO, product building, AI enablement, branding, and cross-team collaboration. From websites to articles, social media, books, and presentations, she tells the right story to make deeper connections with your audience. Robin Leigh is a curious content expert who weaves creativity, innovation, and bold ideas into compelling narratives.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/apps</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082499554-6BHTZNI8T8ENENJVXZD0/rebrandLP.jpg</image:loc>
      <image:title>New Gallery</image:title>
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  </url>
  <url>
    <loc>https://www.tobyskinner.com/brand-consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500739-0EC8IS002W845STQLMWM/SL.png</image:loc>
      <image:title>Brand Development - Sideline Brand Development (Copy)</image:title>
      <image:caption>Sideline Brand Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500692-8DS33UGOY8U6MO4KTNI7/image-asset.jpeg</image:loc>
      <image:title>Brand Development - Brand Redesign Landing Page (Copy)</image:title>
      <image:caption>Brand Redesign Landing Page Landing page to present the new logo and visual brand - giving loyal users an overview of the process and the reasons forcing changes upon them! See the live page here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500755-E3ETR4OIWE5A4JT6XZ2A/old_logo.jpg</image:loc>
      <image:title>Brand Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500799-BZTHDCX7OUM1EHJT05U0/product_shots.jpg</image:loc>
      <image:title>Brand Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500779-CVDHPXRXL1UIJU6RB6YJ/rebrand_research.jpg</image:loc>
      <image:title>Brand Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500686-NXDEZQEKNSA989BSWE0Q/image-asset.jpeg</image:loc>
      <image:title>Brand Development - Brand Positioning &amp; Messaging (Copy)</image:title>
      <image:caption>Brand Positioning &amp; Messaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500833-IR19TLTDCGFFNYXL38PC/IMG_1965.JPG</image:loc>
      <image:title>Brand Development</image:title>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500816-ZO3627VGDKMZLCZWPLLW/FinalClouds.jpg</image:loc>
      <image:title>Brand Development</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500733-EYGWP7QHM92CDGJVP0FT/FinalWind.jpg</image:loc>
      <image:title>Brand Development</image:title>
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    <image:image>
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      <image:title>Brand Development</image:title>
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    <image:image>
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      <image:title>Brand Development</image:title>
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    <image:image>
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      <image:title>Brand Development</image:title>
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      <image:title>Brand Development</image:title>
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    <image:image>
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      <image:title>Brand Development</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500793-WPWXQJUZRIJKR6WATU12/image-asset.png</image:loc>
      <image:title>Brand Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500749-0NFCJGFJYCXGJVITOFQX/image-asset.jpeg</image:loc>
      <image:title>Brand Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500767-OCJUK60W0DNXEU6CIXO4/image-asset.jpeg</image:loc>
      <image:title>Brand Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082500744-ZF9I7N0L5QCKEYBKDKJ7/image-asset.jpeg</image:loc>
      <image:title>Brand Development</image:title>
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  </url>
  <url>
    <loc>https://www.tobyskinner.com/performance-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/new-gallery-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082490569-I3XY1BUWRJXHN1CPJQ68/IMG_1965.JPG</image:loc>
      <image:title>Sideline Gallery - Sideline OOH ad on SF Muni and New York Metro (Copy)</image:title>
      <image:caption>Sideline OOH ad on SF Muni and New York Metro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082490530-4TQOA3PMRJ0IOTHN13RE/pocket+1200x1200-06.png</image:loc>
      <image:title>Sideline Gallery</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082490523-P11NKWHZU6LBBWA4R9JU/pocket+1200x1200-08.png</image:loc>
      <image:title>Sideline Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082490575-38S54A6WTQ65ESLX4LIW/SL.png</image:loc>
      <image:title>Sideline Gallery</image:title>
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  </url>
  <url>
    <loc>https://www.tobyskinner.com/new-cover-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/b2b</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510504-IJKC53VP0DHVAVSIJYBQ/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - Print Ad in AdAge and AdWeek, 2011 (Copy)</image:title>
      <image:caption>Print Ad in AdAge and AdWeek, 2011</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510569-N3ZUNIQN36OWU3FDFMZK/IMG_1781.jpg</image:loc>
      <image:title>B2B Marketing - Groundhog Day Mailer, 2011 (Copy)</image:title>
      <image:caption>Groundhog Day Mailer, 2011 Direct Mail campaign sent to our large database of media buyers with punch out groundhogs having an office party. Recipients were encouraged to upload photographs to the Weather Underground Media Facebook Group.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510464-LCSFOJPMI08RQKA3JA34/image-asset.png</image:loc>
      <image:title>B2B Marketing - Groundhog Day Mailer (Copy)</image:title>
      <image:caption>Groundhog Day Mailer Photos uploaded by media agencies to our Facebook page - showing the Groundhog Day office parties!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510527-A7RWNCB4ZXT7WKHPK5E0/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - WunderSprout Direct Mail Campaign (Copy)</image:title>
      <image:caption>WunderSprout Direct Mail Campaign Celebrating the start of Spring, we sent media buyers bio-degradable pots with seeds to grow plants at their desks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510521-3HK27YEQ7LF9O5PFV4HI/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - WunderSprout Campaign (Copy)</image:title>
      <image:caption>WunderSprout Campaign Photo uploaded by media buyer to our Facebook group after the WunderSprout campaign - notice the previous DM campaign (the groundhog) still on the desk!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510574-1ST4Q95LVDN4U1Z82J6Q/IMG_1756.jpg</image:loc>
      <image:title>B2B Marketing - Groundhog Day 2012 DM Campaign (Copy)</image:title>
      <image:caption>Groundhog Day 2012 DM Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510458-5MHWTQRZDG5W4EGMNT7H/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - Groundhog Day 2012 DM Campaign (Copy)</image:title>
      <image:caption>Groundhog Day 2012 DM Campaign Winning photo uploaded to our Facebook page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510558-R0IIQ9OYW7GQC0UF57VC/IMG_1767.jpg</image:loc>
      <image:title>B2B Marketing - Branded hand cream for media buyers (Copy)</image:title>
      <image:caption>Branded hand cream for media buyers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510446-XWHLJ7Z11PJXP987A3BT/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - Back of branded handcream (Copy)</image:title>
      <image:caption>Back of branded handcream</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510553-OOKT52T3QEFV4AO8A0E4/IMG_1812.jpg</image:loc>
      <image:title>B2B Marketing - WunderSnow! (Copy)</image:title>
      <image:caption>WunderSnow! We sent out branded 'snow in a can' to media buyers because it was a particularly bad ski season due to a lack of actual snow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510516-1HXCWIDMCSZKD84E8N1G/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - WunderSnow DM Campaign (Copy)</image:title>
      <image:caption>WunderSnow DM Campaign Winning photo uploaded to our Facebook Group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510563-M66532ZUX6BRPZMOBCII/IMG_1789.jpg</image:loc>
      <image:title>B2B Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510548-7918TW18TEWEBS8B0SPE/IMG_1746.jpg</image:loc>
      <image:title>B2B Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510499-QZWJVQZIZRTCQC6HT5GD/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - iMedia Breakthrough Summit 2011 (Copy)</image:title>
      <image:caption>iMedia Breakthrough Summit 2011 Yours truly on stage at the Weather Underground sponsored party.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510440-QQBXU0A2A1VDC5UU97YC/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - Autumn Equinox Party, NYC, 2012 (Copy)</image:title>
      <image:caption>Autumn Equinox Party, NYC, 2012</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510487-JZ70T73DGZ4JZX1YRILI/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - Ice Cream Social Invitation, NYC, 2011 (Copy)</image:title>
      <image:caption>Ice Cream Social Invitation, NYC, 2011</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510476-W2TTK5YYIS5FGPJS05BD/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - Ice Cream Sandwich Custom Labels (Copy)</image:title>
      <image:caption>Ice Cream Sandwich Custom Labels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510481-WGC9NXXJ1DWMLZA5P8AL/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - Ice Cream Social Boston, 2012 (Copy)</image:title>
      <image:caption>Ice Cream Social Boston, 2012</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510452-3C12YFYEKAOOALN38YHL/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - 'Fall in the City' party, NYC, September 2010 (Copy)</image:title>
      <image:caption>'Fall in the City' party, NYC, September 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510510-IZ3I4NG1AR6N935VPF26/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - Spring Soiree, NYC, April 2014 (Copy)</image:title>
      <image:caption>Spring Soiree, NYC, April 2014</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510493-DF3SLGK1SVYWGWMHKFVK/image-asset.jpeg</image:loc>
      <image:title>B2B Marketing - iMedia Awards, Phoenix, 2012 (Copy)</image:title>
      <image:caption>iMedia Awards, Phoenix, 2012 Green screen production (yours truly in the groundhog suit)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082510580-PW8O7IUJ153ZA2P98GOA/boxes.jpg</image:loc>
      <image:title>B2B Marketing - Retro Weather Man mailer (Copy)</image:title>
      <image:caption>Retro Weather Man mailer To celebrate the launch of video on our site, we mailed "Retro Weather Man Kits" in a VHS style box. We asked recipients to use the kit to make their own retro tv weather reports for the chance to win a cash prize.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/honeybook-performance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/new-gallery-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/new-cover-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082516446-RTV52IUYLOHOACL0C3OW/TS_white_logo.png</image:loc>
      <image:title>New Cover Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/b2c-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082517867-M5JD8JVZAKVOB6YSP4T6/IMG_1965.JPG</image:loc>
      <image:title>B2C Marketing - OOH campaign on NY Metro, SF Muni and BART (Copy)</image:title>
      <image:caption>OOH campaign on NY Metro, SF Muni and BART</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082517851-5A77QTKAF4D4F3O3L8CM/appStore.jpg</image:loc>
      <image:title>B2C Marketing - Ad banner on iTunes (Copy)</image:title>
      <image:caption>Ad banner on iTunes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082517896-WU5MQ7L2Y9F5969GELPK/FinalSun.jpg</image:loc>
      <image:title>B2C Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082517890-K3AMM81HO4MH1Y5WUXFB/FinalLightening.jpg</image:loc>
      <image:title>B2C Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082517846-HYGQIDBA5SZNNBE7KWT2/FinalFlowers.jpg</image:loc>
      <image:title>B2C Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082517902-VZKP2GUMJTMDQLZGE3CA/FinalWind.jpg</image:loc>
      <image:title>B2C Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082517884-3SCAOEAVMANXEHQ3NC9T/FinalClouds.jpg</image:loc>
      <image:title>B2C Marketing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/growth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082513095-X71A91NWHD2MFCDSTIBB/pocket+1200x1200-08.png</image:loc>
      <image:title>GROWTH - Sideline Instagram ad image (Copy)</image:title>
      <image:caption>Sideline Instagram ad image</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082513090-5NF4YF8EST5TCXGH1MJ8/FB+ads+iPhone_6.png</image:loc>
      <image:title>GROWTH - Facebook install ad (Copy)</image:title>
      <image:caption>Facebook install ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082513111-MTGC06D17DFOL96CF3RP/pocket+1200x1200-06.png</image:loc>
      <image:title>GROWTH</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082513071-BL23BWQUKGQ9O7MK3QJD/image-asset.jpeg</image:loc>
      <image:title>GROWTH - Facebook Ad campaign (Copy)</image:title>
      <image:caption>Facebook Ad campaign</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/statics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508669-JJ2FFLEH3XTR7LMZ87OS/tsweb_WASH001+FB+1080x1080+Copy+7.png</image:loc>
      <image:title>Statics - Paid social static w/ product shot (Copy)</image:title>
      <image:caption>Paid social static w/ product shot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508693-SW4514JRXLP568ZCAKE3/tsweb_CUTOUT002+FB+1080x1080.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508743-DQ0MDVBCVYYKCPRRQ0WK/image-asset.png</image:loc>
      <image:title>Statics - Paid social static - New Year promo (Copy)</image:title>
      <image:caption>Paid social static - New Year promo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508705-KU8WCN808KIRR4M9JBVR/tswebArtboard+Copy+45.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508699-679J6650VMBQ3VCC711I/tsweb_CROP001+FB+1080x1080.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508738-OTVWURTA16R5XL7LJ2KW/tswebArtboard+Copy+34.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508716-0KY8KVDKVH1TYP7POIO3/tsweb_Screen+Shot+2022-05-10+at+7.07.16+AM.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508710-Z3TVL1O3OUEJMBFLPNCZ/tsweb_Screen+Shot+2022-05-10+at+7.08.15+AM.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508732-HJOKKPP0JLBA6LSXLM3R/tsweb_Screen+Shot+2022-05-10+at+7.08.33+AM.png</image:loc>
      <image:title>Statics</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508676-AKOCCYMHHZ8EM1DZM4G0/tsweb_ID_beanie_FB_story_Nov21.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508748-9U6E3CWQ0Q1B3NP19LF2/tsweb_Artboard+Copy+36.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508726-GH56FYP0Y0NYI5EKPZHT/tsweb_ID_redoffice_FB_feed_Nov21.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508721-4QS4KQ45IJJHELLTHIOG/tsweb_FOCUS001+FB+1080x1080+Copy+17.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508663-KZQZWXPO2VYZ13LWLVJ5/tsweb_linkedin-ad-mockup-1655398493.png</image:loc>
      <image:title>Statics - Linked in lead-gen ad (Copy)</image:title>
      <image:caption>Linked in lead-gen ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508682-9JCE3LNRLEZPA30CCZMD/tsweb_Dec%26Jan_upside+down+no+context+Copy.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082508687-M2CIGUTJ5NF1HYJN5D5P/tsweb_300x600_ui_feed_paid_sb.png</image:loc>
      <image:title>Statics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tobyskinner.com/past-clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493700-20ODQD2JE1R4TKJSNOGP/download+%283%29.png</image:loc>
      <image:title>Past Clients - HoneyBook (Fintech) (Copy)</image:title>
      <image:caption>HoneyBook (Fintech)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493718-4EE8FDGZSDXCH28BQ497/a3ventures_logo.jpeg</image:loc>
      <image:title>Past Clients - A3 Ventures (Copy)</image:title>
      <image:caption>A3 Ventures</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493665-3QWMDA2AM967EQMOACZW/download+%285%29.png</image:loc>
      <image:title>Past Clients - Kindeo (Copy)</image:title>
      <image:caption>Kindeo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493745-4JZLU95KO5NYZ8AAYW2W/download+%287%29.png</image:loc>
      <image:title>Past Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493677-TIPUXUBBWQY9ZRLJZBFU/download+%286%29.png</image:loc>
      <image:title>Past Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493712-W5IJ867FCJZTQRERXPYR/innRoad+SQ+Logo+%281%29.png</image:loc>
      <image:title>Past Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493738-WCP3P8BI2ECNVYTFU6DI/blommsky.png</image:loc>
      <image:title>Past Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493732-XI6XOSARPRWVEOVT2IZ6/unnamed.png</image:loc>
      <image:title>Past Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493672-LF6YL5ISZZK2AXQIH5VA/iRest+white-on-green.jpeg</image:loc>
      <image:title>Past Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493706-PN3Y1LJ3MIB13BTWWJC1/Viber-4.2-for-iOS-app-icon-small.png</image:loc>
      <image:title>Past Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/688d2cb67c2a0e2d38ab7317/1754082493648-24DAX97CH4SFJ0DZXX8O/app-icon.png</image:loc>
      <image:title>Past Clients</image:title>
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