Great marketing requires judgment - in what story to tell, which channels to test, where the funnel breaks, and how to measure what matters. That judgment is learned, not prompted. I bring it to every brief, and use AI to execute on it at a pace that changes what's possible.
About Me
I've spent my career at the intersection of brand and performance — from building the marketing function at Weather Underground (acquired by The Weather Channel) to scaling HoneyBook through its Series D and E at a $2.4B valuation. I've worked across SaaS, FinTech, Mobile Apps, D2C, Luxury and Climate Tech — and I now use AI systems to move faster and execute more rigorously than ever before.
My Services
As a full-stack marketer, I bring end-to-end expertise across brand, product, and growth. From GTM launches, content and SEO to paid media, organic social, lifecycle strategy, and user acquisition, I help businesses align marketing efforts with real revenue outcomes.
CORE SERVICES:
Strategic Planning
Paid Media Strategy (Search, Social, Display, CTV, Programmatic, Audio, OOH)
Data and Measurement Strategies (tech stack recommendations)
Attribution models
Ad Creative - development and A/B testing
Brand Positioning (I love leading clients through a brand workshop!)
Product Marketing / GTM Launch Strategy
Website Development and Content
SEO and App Store Optimization
User Lifecycle Management
Referral and Affiliate Marketing
Pricing and promotional stategy
LTV Modeling and Forecasting
Investor Pitch Decks
Recruitment and Coaching