Growth (DR / Performance) Video Ad Creative

Data-driven Performance Marketing

Test, measure, refine and repeat. The amount of performance data available to marketers today makes it easier than ever to identify the most effective and efficient marketing channels. Focusing on the most important data and KPIs and setting up a testing cadence that allows a company to move fast and learn quickly should help create a path to constant and iterative increases in return on ad spend (ROAS).

I have led growth campaigns for brands with a wide variety of budgets - from close to zero dollars up to millions of dollars a month. I have a strong understanding of media buying - both traditional media channels and the ever evolving practices of paid social and programmatic buying.

On the B2B side I have deployed lead generation and nurturing campaigns to support sales teams with longer conversion cycles.