Performance Marketing Creative

Meta Prospecting Ad - 4:5 v.1

Meta Prospecting Ad - 4:4 v.2

UGC Video Ad for Meta

Stephen UGC ad for Outstand - secret weapon

Meta Branded Content ad for Meta - Blake

Tani TikTok UGC 'Spark' ad

Tani TikTok Spark ad - v2

TikTok UGC ad - Nicole

YouTube Video Ad - HoneyBook testimonial

Meta performance ad cut down v.2

Meta performance ad cut down v.1

CTV Ad for HoneyBook - upper / mid funnel

CTV Ad - upper / mid funnel

YouTube ad - member testimonial - India Earl

YouTube ad - performance variant

YouTube ad - performance story arc

High octane 'thumbstopper' for Meta

DR focused 'thumbstopper' ad

'Thumb stopper ' Meta ad

Thumbstopper paid social ad v.2

Meta performance ad - payments

Stephen UGC ad for Outstand - secret weapon

Meta Branded Content ad for Meta - Blake

YouTube Video Ad - HoneyBook testimonial

CTV Ad for HoneyBook - upper / mid funnel

YouTube ad - member testimonial - India Earl

Brand Campaigns for Honeybook

CTV Ad for HoneyBook - upper / mid funnel

HoneyBook long form testimonial video

HoneyBook Brand Manifesto Video

Explainer Video: Introducing HoneyBook Smart Files

Explainer Video for HoneyBook website

Explainer Video: Introducing HoneyBook Smart Files

B2C: video ads and OOH

The Date

V ad for the launch of Sideline

'Skip'

Youtube Trueview ad spot that was produced in context to encourage users to hit the skip button (so we did't have to pay!)

OOH campaign on NY Metro, SF Muni and BART

Ad banner on iTunes

Radius, Powered by Weather Underground

Promo video for launch of new iPhone app, Radius by Weather Underground

B2B Creative: video ads, print and direct mail

Naked Guy

TV ad for the launch of Sideline

Chair Dragger

TV ad for the launch of Sideline

Print Ad in AdAge and AdWeek, 2011

Groundhog Day Mailer, 2011

Direct Mail campaign sent to our large database of media buyers with punch out groundhogs having an office party. Recipients were encouraged to upload photographs to the Weather Underground Media Facebook Group.

Groundhog Day Mailer

Photos uploaded by media agencies to our Facebook page - showing the Groundhog Day office parties!

WunderSprout Direct Mail Campaign

Celebrating the start of Spring, we sent media buyers bio-degradable pots with seeds to grow plants at their desks.

WunderSprout Campaign

Photo uploaded by media buyer to our Facebook group after the WunderSprout campaign - notice the previous DM campaign (the groundhog) still on the desk!

Groundhog Day 2012 DM Campaign

Winning photo uploaded to our Facebook page

Branded hand cream for media buyers

Back of branded handcream

WunderSnow!

We sent out branded 'snow in a can' to media buyers because it was a particularly bad ski season due to a lack of actual snow.

WunderSnow DM Campaign

Winning photo uploaded to our Facebook Group

iMedia Breakthrough Summit 2011

Yours truly on stage at the Weather Underground sponsored party.

Autumn Equinox Party, NYC, 2012

Ice Cream Social Invitation, NYC, 2011

Ice Cream Sandwich Custom Labels

Ice Cream Social Boston, 2012

'Fall in the City' party, NYC, September 2010

Spring Soiree, NYC, April 2014

iMedia Awards, Phoenix, 2012

Green screen production (yours truly in the groundhog suit)

Retro Weather Man mailer

To celebrate the launch of video on our site, we mailed "Retro Weather Man Kits" in a VHS style box. We asked recipients to use the kit to make their own retro tv weather reports for the chance to win a cash prize.