Content Marketing: Creative, Strategic, Original
Your story matters, and we want the world to hear it. We create compelling content stories to enhance your brand presence across the digital universe. Our content marketing strategies are inspired by rebellious thinkers, creative doers, and passionate storytellers who deeply understand how to promote your business. We're not just content creators; we're pioneers of storytelling.
Content Marketing Strategy
Your content roadmap starts with an audit to understand your strengths, gaps, and opportunities. We use data insights to create a multi-channel strategy, including webpages, FAQs, blogs, social posts, and paid ads, to reach your audience throughout the user journey. Our web content strategy includes identifying topics and keywords and building pages to increase authority, ranking, and engagement.
Website & UX Strategy
Using performance and audience data and website development insights, we build intuitive sitemaps, navigation, and content architecture to tell your story and guide user journeys.
Originality and organization are key to creating digital presence and outstanding user experiences that build engagement. We incorporate storytelling, SEO elements like featured snippets and FAQs, and conversion optimization to ensure your content reaches and resonates with your audience.
Content Writing & Creation
Our talented strategists and writers create audience, brand and SEO-aligned content across your digital channels, including websites, landing pages, social media, paid ads, articles, blogs, newsletters, email campaigns, video scripts, and whitepapers. We blend creativity, data insights and modern SEO strategies to craft meaningful content that resonates with people and performs well in AI search.
Search Engine Optimization
Our content strategists optimize your website to improve its discoverability in search and answer engines. Leveraging AI and SEO tools, we develop meaningful, experience-first content that aligns with search signals and resonates with your audience. Strategies include topic research, website content, and entity-driven architecture (FAQs, rich snippets, blogs, reviews, menus, and videos) to boost visibility and reach. Our strategies go beyond ranking and traffic to increase brand awareness, user engagement, and conversions.
Brand Development & Messaging
Consumers want to engage with businesses and brands with an original swagger, spirit, conviction, and energy. We create and shape your brand story and style through brand guides, persona boards, website pages, articles, logo development, taglines, and brand reshaping initiatives. We define your image with messages that inspire emotional connections. Make a statement about who you are and what you do best.
Social Media Content & Strategy
Elevate your brand and reach new audiences with social media campaigns that align with your business goals and customers. Whether promoting a culture, service, product, special, or destination, we create engaging messages and posts that captivate your audience and inspire action. A robust social presence requires a strategic calendar, topic curation, SEO, and originality. Our writers understand the best practices of each social channel, as well as linking, scheduling, and image strategy to ensure your content is creative and channel-focused.
More Content Services
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We have deep experience leading, developing, and fine tuning content teams. We offer editorial leadership and growth paths, including process building, workflows, training, hiring, quality control, and AI enablement.
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Content Calendars and Channel Distribution
Map out your content goals, campaigns, topics, cadence, and distribution channels with a holistic content calendar. You’ll have a plan to keep you on track and looking ahead to build your customer funnel and improve engagement with your audience. A content calendar is your roadmap of content creation and execution, including landing pages, blogs/articles, FAQs, social posts, and paid campaigns.
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Content should always be original, accurate, consistent, trusted, and authentic. Our writers and editors shape and refresh your content to align with your brand, business, audience, and SEO goals. After testing AI inputs and outputs, and building AI drafts into processes, we know how to personalize AI-created content to ensure it’s factual, original, on-brand, and links to related stories. We help you sound like you, but faster.
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Our user lifecycle management strategies focus on acquiring, engaging, and retaining customers throughout their journey. We implement personalized communication flows, leveraging AI-driven insights to deliver the right message at the right time. Our approach maximizes customer lifetime value and reduces churn.
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Your name is the first impression. It’s who you are. We listen, understand your business, and clearly identify your audience. We break it down to the things you do best and the direction you are heading. Then we collaborate to select business and domain names that intuitively showcase your business model in an original way.
Frequently Asked Questions
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Content marketing is a strategic approach focused on creating, distributing and sharing valuable, relevant, and consistent content to attract, engage and retain a targeted audience, driving customer action and sales. A robust content marketing strategy can incorporate websites, articles, blogs, videos, social posts, podcasts, and digital media. Leveraging data insights and trends, compelling and original content establishes expertise, promotes brand awareness and keeps your business top of mind when it's time to buy what you are promoting. With a curated content roadmap, you can provide useful, entertaining and helpful information to help consumers solve problems or meet needs, building trust and brand loyalty.
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Content marketing is essential for any business and brand to get in front of your customers at every touchpoint and channel.
Establishes expertise: Content marketing can help establish a business as an expert in its market or field.
Promotes brand awareness; Content marketing can keep your business in front of your consumers and drive engagement and sales.
Generates leads: Content marketing can generate leads by attracting and engaging an audience.
Drives revenue: Content marketing can help drive revenue by generating leads and increasing sales.
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Content marketing powers the entire digital ecosystem. At Big Up Consulting, we create a content roadmap or calendar across distribution channels, including websites and landing pages, FAQs, articles, blogs, social media posts, paid ads, videos, podcasts, email campaigns, Infographics, case studies, eBooks, whitepapers, and newsletters.
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The steps to creating a solid content strategy are:
Understand your business goals, channels and gaps
Know your target audience, customer personas and brand message
Develop a content strategy across different channels
Research content ideas and topics
Research your competitors content and identify gaps and opportunities
Determine what kind of multi-channel content to create
Establish goals and KPIs to measure performance
Track, test, iterate and innovate
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Item deSEO and content marketing are interdependent and synergistic strategies that enhance online visibility and engagement. SEO focuses on optimizing website structure and keywords or topics to improve search engine rankings, while content marketing involves creating valuable, relevant content to attract and retain audiences. High-quality content enriched with targeted keywords boosts SEO efforts, driving organic traffic and fostering audience trust.
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To develop an effective content marketing strategy, start by defining clear objectives aligned with your business goals. Conduct thorough audience research to understand their needs and preferences. Perform a content audit to assess existing materials. Brainstorm content ideas and formats that resonate with your audience. Establish a content calendar for consistent publishing, and utilize analytics to measure performance and refine your approach.